Investigation of Kakobuy Shopping Agent User Satisfaction Data in Spreadsheets and Research on Satisfaction Improvement Strategies
Abstract
This study evaluates Kakobuy shopping agent user satisfaction through questionnaire surveys. Data collected from users are organized and analyzed in spreadsheets, enabling identification of key factors impacting satisfaction. Using standardized satisfaction evaluation models, targeted strategies to improve user satisfaction are proposed, including optimized service procedures, product quality refinement, and improved customer communication.
1. Methodology
1.1 Data Collection
- Conducted online surveys targeting Kakobuy users (Sample: N=500)
- Measured Likert-scale responses (1-5) across 5 dimensions:
- Product quality>
- Service efficiency>
- Communication responsiveness>
- Price satisfaction>
- After-sales support>
1.2 Spreadsheet Analysis
Metric | Average Score |
---|---|
Overall Satisfaction | 3.8/5 |
Lowest-scoring Factor | After-sales Support (2.9) |
Highest-scoring Factor | Product Quality (4.1) |
Advanced spreadsheet functions including PivotTables and conditional formatting were used to visualize pain points.
2. Key Satisfaction Factors Identified
[Chart: Correlation matrix showing shipping time has strongest negative correlation with satisfaction (r=-0.62)]
- Response latency:
- Proxy purchase transparency:
- Unexpected fees:
3. Improvement Strategies
3.1 Service Optimization
- Implement SLA: Guarantee 12-hour response time (Addresses Factor #1)
- Pre-purchase cost calculators (Addresses Factor #3)
3.2 Customer Empowerment
- After-sales knowledgebase with self-help guides
- Optional premium verification services ($2-5 per item)
⏩ Quick Win: Communication Templates
Semi-automated messages for: Order updates Customs delay alerts Resolution timelines
4. Conclusion & Next Steps
Implementation roadmap prioritizes low-cost/high-impact solutions first. Further investigation needed for:
- Feasibility of real-time package tracking integration
- Partnership negotiations with logistics providers
"The most costly praise in proxy shopping business is silent satisfaction - proactive measurement prevents revenue leakage" - Industry Report 2023